Overview
Conversion Doubler lets you create online tests (we call them experiments) on any website without having to know HTML or graphic design.
- Visually edit your site with point-&-click and drag-&-drop ease.
- Change, replace, or remove any element on your site including text copy, images, buttons, colors, style sheets or anything else.
- Conversion Doubler automatically builds everything for you, then displays all the variations until there is a winner.
- No need for coding, data entry, juggling spreadsheets, or guessing how long the experiment should last to ensure the results are accurate.
- Track how many visitors click on specific buttons, links, submit forms or reach a thank you page by creating conversion goals.
- No need for programmers - Conversion Doubler was built for marketers.
How does it work?
It's simple, our JavaScript directs visitors to what version of the experiment they see, the original, or one of your test variations you created. We do not host your site, or capture or store any data from your site. When you build an experiment, we save the variations you create in our system and then direct your traffic to the all the possible variations and combinations of your experiment. You control the experiment creation, what percent of your traffic sees the experiment, and can start or stop it at anytime.
Next Feature »Visual Editor
Conversion Doubler has an easy to learn and use visual interface to build online tests (experiments) There is no the need to know HTML or for a developer to build online tests. As you move over any of your pages that you enter into our software with your mouse, each element on your will be highlighted with a blue box. To modify any highlighted element, just left click on the element and our editing menu will pop-up so you can easily build your experiment without any HTML or programming experience.
After you click on an element on your page, you will see a menu that will give you the following choices:
Move: Moves the element you selected.
Hide: Hides the element you selected - to preserve spacing hide is often better than remove.
Remove: Removes the element you selected - caution may break the page.
Resize: Resizes the element you selected.
Replace Image: Replaces the element you selected.
Edit Text: Edits the text you selected.
Bring to Front: Brings the element you selected to the front/top layer of the page.
Add Goal: Makes the link you selected a "click" conversion goal. (Only appears for links and input buttons)
Expand Selection: Expands your selected element to include more elements.
Edit HTML/CSS: Edits the HTML of the element or adds CSS to the element you selected.
Cancel: Hides the menu and lets you select something else.
There is an undo and redo button at the top of the page if you make a mistake.
| Here is the menu when you select text: | Here is the menu when you select an image: |
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To make multiple changes, just add a new Variation (by adding a new Tab) for each change. We recommend starting out by testing your headlines, buttons, and calls to action and then refining from there with more testing.
Save time by making and testing changes to your site with just a few clicks of your mouse. If you know how to send an email with an attachment, then you can create an experiment with Conversion Doubler.
Next Feature »Visual A/B Tests
Compare the performance difference with any modification you make to your pages with our platform vs. the original by using a visual A/B test. Conversion Doubler also allows you to make as many variations as you like in the same experiment to compare vs the original. As we manage the traffic flow to each variation randomly and evenly for you, making sure there is an accurate and statistically relevant result for each variation. You can track the performance of each variation separately in our easy to read reports. Performance increases are easy to identify with green colored graphs. As other variations you create perform less than the original, you will notice them in red and you are able to turn the traffic flow to those variations off with one click. As variations are removed the test traffic is funneled to the remaining variations including the original.
For your convenience, we also offer URL A/B testing, where you can enter in as many URL's as you like and compare their respective performance against each other, allowing you to discover which URL has the best performance.
Next Feature »Visual Multivariate Tests
For users who have higher traffic and are interested in more advanced experiments, Conversion Doubler offers full factorial multivariate testing. This type of experiment is most useful when you want to discover not only the best variation of a certain element, but also the best performance that element has to in realtion to all the other element.
To do this, identify the sections you want to test in our online editor, then add new or different variations of that section. Add additional sections such as taglines, buttons, calls to action, copy, colors, and style sheets to discover the best combination of all the possible combinations. The more variations you add to the experiment, the more combinations you will have to test. Once your add your sections and variations, we write the code and display every possible variation. Large multivariate tests can require significant amounts of traffic to ascertain statistically meaningful results for each possible combination.
Next Feature »Conversion Goal Tracking
The method used to measure conversions and performance with every experiment is with conversion goal tracking. There are several different types of goals you can create and track within an experiment. You can track; click goals, form submits, visitors reaching another page on your site (thank you pages), and visitors reaching a page not on your site and fires tracking pixels. We also offer the ability to track revenues and monitor the monies your changes make. The goals you define and create, are what determines the performance of your variations and populates the reports and graphs. We allow you to track multiple goals and goal types in the same experiment to provide a complete performance picture of your changes and variations.
Next Feature »Comprehensive Reporting
Each experiment you create is monitored on its own report page, which in addition to general information such as total unique visitors and conversions; you can also view specific variation and combination results individually. Measuring the performance of each variation and combination vs. your original provides unique insight into what is working. It allows you to make additional decisions to further optimize your website and continue increasing revenue. It also has action buttons to let you turn traffic off to any variation or combination, preview the specific combination or variation, or view click heat maps. See below for an example report:
Email Alerts
You can easily create and manage email alerts in your Account Settings. This makes it easy to monitor your tests without logging in, and also lets you be warned about under performing experiments in near real time.
Next Feature »Click Heat Maps
For every variation and combination of your experiments, you will be provided a click heat map. This heat maps shows you the click behavior of all visitors who clicked on that specific variation/combination. With this report you will visually see what your visitors click history was specific to that page. Knowing what elements your visitor's click on is no longer a mystery. See if that image should be made into a link to the sign up form or order page.
Next Feature »Visitor Segmenting
Like a fingerprint, no two traffic sources are the same, so they all perform differently on websites and landing pages. Grouping all your traffic source performance into a single results to produce a single report only means smaller (but often better) sources aren’t optimized as much as they otherwise could have been. Conversion Doubler provides the ability for you to track the difference between every traffic source.
In the experiment creation process, multiple versions of the original are created in order to be tested and determine which versions perform or convert the best. By allowing our users to identify their unique traffic sources going to the experiment, by any unique identifier they choose (such as: keywords, affiliate id, genre, or referring URL) we allow them to control what traffic sees what version of the experiment as reports identify performing matches of source with site versions..
Once the sources are set up Conversion Doubler users can see their experiment reports per unique source. This is advantageous to every tester, as they will see what version of their experiment is the ideal landing page for each specific traffic source, which is rarely the same across all sources. Once identified, those same users can filter the traffic away from or direct it to that particular version for optimized conversions. This critical Allowing them to filter traffic towards or away from variations or combinations they choose.
Next Feature »Advanced Features
While we made Conversion Doubler easy to use, it's also powerful.
CSS
CSS testing can be done on any test, including adding sections by specific CSS paths. We also allow our users to test design elements by adding <style> tags as sections.jQuery
We provide the ability for our users to dynamically update variations in their experiment by using jQuery. This includes experiment variations passed via call back functions. The jQuery testing scenarios are limitless, and Conversion Doubler makes them easy.HTML Code Editor
While the majority of our customers use our visual editor, some people still prefer just to write the code out themselves. Conversion Doubler understands there are countless ways to code a site or landing page, so we provide a Syntax highlighted HTML editor so you can modify, delete, or add, any code or function to your experiments. Nothing is off limits! The code editor allows those users who are familiar with HTML, JavaScript, and CSS to create their experiment variations by whatever method is more comfortable to them. You can also use both methods for the same experiment in the creation process. Knowing there are certain edits you prefer to make visually, and others edits you prefer to write the code for, either way its up to you. Next Feature »Easy Installation
Conversion Doubler is web based, so there's nothing to download or install on your computer. Just login to our website and you can be up an running in minutes. Conversion Doubler does all the work for you as you point and click through experiment creation. To test a landing page or website, one of the required steps in our 4 step process, is to cut and paste a line of JavaScript into the head tag of any URLs you want to test, so depending on the size of your company, a person from your IT Dept. may need to perform that function for you, but it is really simple, just like adding any analytics tag - did we mention it's a one time thing?
Plugins: We also have a plugin for Wordpress and Magento websites that will automatically place the JavaScript on your pages. Conversion Doubler can be used with every major publishing website platform that supports JavaScript. We also offer easy integration with Google Analytics.
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